Small Business Owners and Social Media: How to get in there?
If you are the owner of a small business and you are looking to get into the social media, here are some general tips that we hope will help you:
Like all the things that matter in life, this one too falls in that all-or-nothing category. As a business owner you already know that nothing comes over night, and neither does plunging into the social media marketing. If you are not going to be committed and serious about this, then don’t even bother starting anything up in the first place.
2. Have a plan
Before you take any bigger steps, you need to know what results you aim to achieve and you must have an idea of how to do it. So, make a list of your objectives and come up with a plan to meet these objectives. Some of the questions you need to ask yourself are:
- a) What do you plan to achieve?
- b) How will reach your target audience?
- c) Who is your target audience?
- d) Who are the best people to work with?
These are just some of the questions you need to be thinking about. Organizing your thoughts will help you stay focused and having something to remind you what you aim to accomplish in case you get side tracked.
3. Have a strategy
Keeping up with social media takes time and you need to find a relevant content to help you keep in touch with your community. You can’t afford losing followers over an uninteresting content, so make sure you offer something valuable. Mixing and matching of contents related to your company usually helps, so why not do just that? It is often recommended to go by the rule of:
- a) Product/service
- b) Lifestyle
- c) Industry
- d) Topical
It wouldn't hurt if you added some key word specifics in search engine optimization.
4. Be ready
Handling social media is not as easy as it looks. It is really important to be absolutely ready for that kind of pressure coming your way and make sure you are prepared to handle anything. It is recommended to keep a crisis communication plan in case something arises through social media. It wouldn't harm if you had a bandwidth to keep up with the audience.
5. Time matters
If you have developed a plan of how to manage your social media engagement, make sure you follow through. For example, divide your day in 3: Advertising in the morning (during/before breakfast), afternoon (somewhat during lunch break) and in the evening (when you are kicking back with a beer). If your budget allows it, hire someone to deal with social advertising while you are working on important projects.
6. Mix and match
Before joining social media you have surely been a part of traditional advertising campaigns and we suggest it stays so. The fact you have joined social media marketing doesn't mean you need to drop all the advertisement you have invested in so far. In fact, the best way to gain popularity and become noticed is to advertise through both traditional and online advertising campaigns.
Different types of customers like different types of promoting and advertising, so make sure to make both parties happy.