Top 40 Seo Myths You Should Know About: P-5

Myth #21: Google Actively Penalizes Certain Sites

Anyone who has done some work in SEO has been puzzled at some point when seeing strange drops in ranking. It may seem as if you did nothing wrong. You increased all of your marketing efforts, yet somehow Google decided to rank you lower. 

It may be easy to think that your site was penalized in some way, but most often that is not the case. Google clearly states that they only penalize sites that break their terms of use by actively going after black hat methods like spamming users. In most cases, the problem is elsewhere. One potential cause may be things that other sites have done, and not you. 

For example, maybe your competitor received a large influx of links because they appeared on a popular TV show. Another reason might be that Google changed some part of their internal algorithm, which happens fairly often and can be disastrous for some sites. 

Many people remember the Panda update which changed the ranking of millions of sites. Unfortunately in these cases it can be very hard to find the root cause and fix it, and you may have to simply work harder at SEO in order to gain your ranking back. Resist the temptation to go to black hat methods or to blame Google for it.

Myth #22: Google AdWords Will Give You Preferential Treatment

Adwords is a very useful program by Google where you can place an ad on other sites to advertise your own. It should be part of any online marketing campaign. However, AdWords by itself does not help boost your rankings. 

Some think that because a company pays Google, Google will give them preferential treatment in organic search, but that is not the case. On any typical search page, you can easily see that organic results are separated from paid advertisements. A PPC ad campaign will give you a ranking in the sense that it will allow you to be seen on the ads side of the page, but it does not affect your ranking on the organic side in any way.

Myth #23: SEO is Something Done Once Only

A lot of sites make this mistake. When a site is new, the owners will invest in doing some SEO, and then think that everything is done. But just like marketing in the real world, SEO is not something you can do once and then forget. Instead, it is a continual process which has to be done over a long period of time, often the entire life of the site. 

This is because the web is not a written encyclopedia. It is a medium that changes constantly. New competitors appear, search engines change their algorithms, new opportunities for marketing appear, and links that used to be good can become stale and not that important anymore. By constantly keeping an eye on your SEO efforts you ensure that your ranking does not drop, and you can keep focusing on new techniques that may prove to work better.

Myth #24: SEO Companies Can Get Guaranteed Results

This is a very common yet completely bogus claim which some marketing firms like to use. They claim that by using their methods, your results will be guaranteed. But the truth is that no one can claim a certain method is foolproof for the same reason that SEO is not something you do once then forget. 

Everything changes online and you never know when something that used to work well will stop working. Some tactics are clearly better than others, but none is guaranteed. Also, if there was a magical way to get a high ranking, you can be sure that it would leak out at some point, and then everyone would be using that same tactic, making it worthless.

Myth #25: Placing Too Many Links Per Page Can Penalize You

Some people have been told that a certain number of links on a page can be bad for your rankings. For example, placing more than a hundred links on your landing page will be bad for Google and you will get penalized in some way. 

While it is true that spamming links on a page is something you should not do, and the Google bot has ways to detect when a page is link bait, you should not be afraid to create pages with lots of links. As long as they are relevant and part of the normal navigation of your site, then there will be no penalty. The worse that could happen in these cases is that Google may decide to ignore links past a hundred, but that's all.

Don't forget: - Seo-Myths-p1 |  Seo-Myths-p2 | Seo-Myths-p3 | Seo-Myths-p4 | Seo-Myths-p5 | Seo-Myths-p6 | Seo-Myths-p7 | Seo-Myths-p8

Comments

Popular Posts