How to Fight Against Companies That Are Doing Negative SEO

Ever since the launch of Google's Penguin update in 2012, internet marketers have been discussing the effects of negative SEO, a controversial practice of using certain techniques to attack other sites, instead of investing in their own websites. 

For instance, someone practicing negative SEO may direct some poor quality backlinks towards a competitor's site, instead of spending their time and resources to create quality backlinks to their own website. 

Negative SEO
Negative SEO has been around for a number of years now, so it is not something that has come out of the blue. 

However, fighting negative SEO has become trickier than ever before and you should not wait until it is too late to secure your traffic, website and your company's revenues. With a little effort and commitment, you can prevent the damage associated with negative SEO; otherwise, it can reduce your rankings and force Google to place you in their malicious list. 

For some time, Google kept on contesting the fact that negative SEO had an effect on their search result. Then again, a number of convincing studies showed that this kind of attack could easily be employed to reduce another website's rankings.

Consequently, the best way to fight against companies that are doing negative SEO is to keep abreast of all the latest strategies that such companies use and to be on the lookout for any signs of an attack on your website. 

Here are some of the steps to take:

1. Use The Disavow tool From Google to report suspicious attacks
In order to fix Negative SEO, webmasters previously had to establish which poor quality back links were causing attacks and convince link hosts to get rid of those that were recognized as spam. Negative SEO is unwelcome to any site. Fortunately, the new Disavow link building tool allows webmasters to report any suspicious attacks. This innovative service can help to create entries that alert Google when potentially dangerous backlinks are in the offing.

2. Reinforce The Home Page's Link Profile:
The main link profile of your website is key to preventing negative SEO damage. It can also be riskier if negative SEO attacks your main link profile with spiteful links, because it can spread the poison to the other parts of the website, which can have a negative impact on the overall ranking of your website. It is important to constantly create powerful and valuable homepage links, because it is the clear source of domain power and trust.

3. Track your site links:
Track your site links from AHREFs, Majestic SEO, or OpenSiteExplorer. Pick one of the tools and stick to it. Be on the look for the overall number of underlying domains and links. Any significant alterations must be probed. While it is hard to determine what you should search for, you will start noticing some trends. 

4. Regularly Check Your Website:
Check your website regularly or have someone check it frequently. Have someone outside your company search some of the keywords that you rank highly for. Also, have them go through your website and ask for feedback. This process will help assure you that your website is functioning well and provide you with some important details regarding its usability.

5. Set up Regular Emails:
Change Webmaster Tools email-forwarding feature (Google) and edit your Webmaster Center profile (Bing). This will allow you to receive warning messages each time an attack is in the offing. The good thing is there are daily, weekly and monthly options for you to consider so your SEO calendar won't be significantly altered. This will enable the search engines to notify you whenever there is something wrong with your website. 

6. Discover any new refer sites or domains:
This is more complicated, but when you pick up the basics, you will find it easy. Besides, it could be beneficial in more ways than one. Come up with a list of new referring websites in your metric package for the last two months. Remove any duplicated websites; the remaining domains comprise the new referring sites. 

Don't Be The Next Victim!

Negative SEO really works and can be a great misfortune to webmasters.
So there are people who are trying to use unethical methods to rank at the top by punishing their competitors, who have spent time, and resources creating their websites. 

Consider these six steps and you are well equipped to protect your website.
The best way to fight negative SEO is to create a website that is invulnerable. Be sure to check whether your backlink profile is properly created and concentrate on building relationships, rather than being on the search results for any given keyword. You need to consider what the search engines recommend because you are relying on their index in the first place. 

Don't allow them make you lose your website's visibility.
Consider link profile and back link reviews as part of your regular SEO duties to help protect your website traffic. This is not optional anymore. 

Good luck and don't forget to share your experiences.
  • Author Bio: Robert Bryant is an online consultant for Cuffs Mart – tortoise shell cufflinks. He likes blogging about online strategies that are related to Social Media, SEO, and Online Marketing.

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