Tips For Choosing The Perfect Startup Name

This is your big moment. You have a brilliant idea for a start-up, and you've committed to fleshing it out. But what will you call it? Your decision has wide-reaching consequences: it will determine how you brand yourself and how people identify your company. Don’t forget it must tie in to the trademark, logo and website name you choose. A catchy, smart name will go a long way in promoting your company, so put some thought into it and follow these tips.

Tips For Choosing The Perfect Startup Name
License: Creative Commons image source

1. Make sure it doesn't sound like any other company
The last thing you want is for somebody to look-up your company and stumble upon another one. Also, be mindful of what search results will turn up when you Google your company. Your name should be unique both in the pronunciation and spelling. This is where you must be careful, come up with something original but not outlandish and ridiculous.

2. Make it personal
It’s your start up, so feel free to add a personal touch in the name. You don’t have to be as obvious as naming it after yourself. You could make a reference to an inside joke, a family member, or something as personal and simple as your street name. Having a name you can market is important, but don’t forget that you are the one that should be satisfied with your name. You will be repeating this name over and over, and need to love what you choose. A personal touch can be just what you need.

3. Don’t be bland or traditional
Your name should be fun, creative, and clever. Don’t go for something boring, conventional or overly formal. You don’t want to be the guy that names his car company “The Car Company”. Although you do want the customer to get an idea of what your company does, put a spin on it.  This will make you stand out against competitors.

4. Make sure the domain name is available
It ain’t the 90s, folks. Everything is online. Your marketing, advertising, and most likely even your business is going to have to be with the times (internet compatible). You need a website, and your domain name should be the same as your company name. This will make it easier to find online through search engines and for people typing your name into their address bars.

5. Make sure it’s easy to say and spell
Nothing cumbersome and nothing confusing. Your name needs to roll of the tongue and be easy to read and write. Go for as opposed to Zlio or Diigo or ... Mzinga (not made up). To keep your name original and understandable at the same time, try making a compound word. Good examples of this are: 

Snapchat, FourSquare, LinkedIn, Facebook, SoundCloud, or Bandcamp. Another suggestion is to find a base word that relates to your company, and manipulate it in some way to make it your own like iTunes or Gmail. This will make it easy to spell and pronounce while giving you something new and interesting.

6. Let your name tell a story
People love to hear stories almost as much as they love to tell them. A story behind your name will make it more memorable ad interesting: any dialogue people have about your company will help you get your name out there. It will help with your buzz and branding. For example, Steve Jobs named his company Apple after the apple grove that surrounded a commune he had stayed at. 

The Mozilla Foundation (which makes the Mozilla Firefox internet browser) got its name from the browser it was designed to replace, Mosaic. During development, the new browser was known as Mosaic-Killer, or Godzilla. Mozilla was a simple portmanteau of these two nicknames.

Today's guest post was written by Max Wolff, professional blogger for Max is an avid writer who is focused on understanding business problems and assisting organizations in choosing and applying the right tools to solve them.


  1. Thanks for your information. I was before very confused on how to choose a good domain name. After i read your article i got good idea to choose a domain name. I followed your steps finally i have registered my domain name from this site


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