The Top Challenges Standing Between You And A Great Company Web Design
If you're building a website for your company, then it's crucial that you ensure this website is not only functional, but also that it's aesthetically pleasing, quick, powerful and able to hold the attention of your visitors and then convert them into paying customers. In short, you don't just need a website: you need a great website.
Unfortunately though many people will never quite achieve that objective and far too many of us will end up stuck with websites that are mediocre at best. There are many things that can prevent us from creating compelling and effective websites, and many challenges that make it difficult to create sites that truly shine. Here we will look at why so many websites fall just short of greatness, and at the challenges you'll need to overcome in order to buck the trend.
Time Pressures and Short Resources
One of the big problems facing businesses in particular when it comes to building websites is time. The other is money. Unfortunately if you're building a website for business then you probably need to create it within a certain amount of time and within a certain budget. Neither is completely conducive to the best creativity - so make sure that your superiors understand this and are willing to give you some leeway. In the long run this is a much smarter investment.
Another problem is often the various different opinions and ideas that a company bring to the table when designing a website. You'll have all the different ideas from the different members of staff, but on top of this you'll be trying to please the company director and meet the criteria set by market research.
The solution is of course to find a balance, but also to keep adapting the site in response to its performance. Don't just build a site that appeases everyone as much as possible and leave it like that - try changing the layouts and colours and stick with the alterations that bring in and keep more traffic.
Lack of Knowledge
An even bigger problem when it comes to all these contrasting opinions, is that they aren't all going to be the most informed of decisions. Unless your company happens to be a web design company, then you're not likely to have that much experience with building websites and making them work.
This time the answer is a) to research lots of other sites and see what has worked for the other companies in your industry, and b) to listen to your web design team and acknowledge that they're the experts. Don't doggedly stick to an idea that you like if the experts are telling you that it doesn't work for websites…
Another problem with company websites is that they're often designed to be 'safe' and aim to avoid any bold decisions. This might result in a site that doesn't repel people, but it's hardly going to end up creating the most compelling and exciting site ever. Don't be afraid to think outside the box and think creatively. As with every aspect of business there is a clear correlation here between risk and reward for the web developer. Dare to be different…
Today’s guest author, Brady Fisher, is an employee at 7 Strategy, a leading SEO & marketing company. Painting and decorating his own space are a few of his favorite things to do.