Social Media Marketing Through Pinterest

Wikipedia defines Pinterest as “…a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, “re-pin” images to their own pinboards, or 'like' photos.”

As most everyone knows by now, Pinterest is one of the most popular and fastest growing social media sites on the Internet. You can take advantage of this by using Pinterest to expand your social media marketing. Here are a few ideas.


Share Other People’s Content if You Want to Build a Following: 
Pinterest is all about sharing your pins and other people’s as well. So don’t just stick to pinning your own pictures onto your boards, make sure you are sharing other people’s content as well. It’s in your best interest to search out and find other’s content and pictures that relate to your business and put those on your boards as well. This will go a long way in helping you to build your business’ brand following.

Use Unique Pictures To Drive Traffic: 
If you want to use Pinterest to get people to your site or your blog, in order to increase your traffic and page views, one of the most effective ways to do so is by posting or “pinning” unique and original pictures. If you take a look at the “Popular section” on Pinterest you’ll discover that most of the popular images there are original content – and, even more importantly, the most popular pictures are the ones that tend to be commented on and “repinned” the most times. So remember, unique pictures equal “Pinterest popularity”.

Make Special Offers: 
To get attention and to keep people coming back you can have an exclusive pinboard for Pinterest users only, on which you pin your latest and greatest offers – and your “special offers”. People like to feel like they are part of something exclusive and providing special offers will accomplish that for you - and remember “free” offers tend to get “repinned” much more often.

Sponsor a Picture Competition: 
Everyone loves a competition – so give them one. You can come up with whatever judging criteria you like (cutest picture, most desirable, etc.), of deciding the best picture. Just make it simple and easy for people to post their pictures on your boards. Make sure to clearly state what the rules/criteria are, the duration of the competition, and what the prizes are for the winner or winners. Whatever you do be positive to announce the winners when the competition is done.

“Viral Marketing” is the Key: 
Just what is “viral marketing? Simply put it means you want to create enough excitement about what you are doing, so that your followers will in turn, spread the word (like a virus) about your business. It’s all about getting your followers to do your marketing to others for you. By entering into this symbiotic relationship with your followers, you’ll be encouraging them to see your business in a positive light, get them to spread the word about your business, and expand your social media marketing.

Eliot Lamar is a freelance writer currently writing on behalf of nvision solutions.


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