SEO & Common Sense: A Few Tips SEOs Keep Ignoring
The importance of SEO in marketing and business cannot be overestimated. It is namely down to the importance of Google of course, thoughthere are several other online engines that also play a significant role.
Moreover, some businesses do not need Google as much as they think. There comes a point where simple common sense must prevail over traditional SEO marketing techniques.
Here are a few tips.
It’s Not All About Google!
Depending on the type of business you have, other online engines such as YouTube may be a million times more important to you than Google. For example, if you’re in the music business, you should treat YouTube as most SEOs treat Google, attempting to climb high in YouTube search results through strong keywords related to your music and brand.
Furthermore, many businesses simply do not need SEO and can get away with relying on social media networks such as Twitter and Facebook.
The trick lies in knowing your consumers and understanding how they will most likely stumble upon your product. Rap music fans for example, won’t ever Google ‘rap music’ and see what artists come up. Rather they will simply listen to what artists they were informed of through word of mouth, social media networks and a range of offline avenues.
Quality Content is King
Many SEOs believe that went it comes to content: any news is good news. However, Google have been increasingly proactive in hunting down worthless content.
Content is king, however it must be quality.
Even without Google penalizing those with worthless content on their sites, creating quality content for your website should nonetheless be a priority.
As an SEO you will want as many real life visitors to whichever site you’re looking to promote as possible and this can be done best through quality content, rather than any old nonsense.
The importance of Software
Software is an SEO’s best friend. For every task that needs to be done, there is an overabundance of different software designed to make your task as an SEO even easier. For example, if you want to conduct an outreach campaign, try Outreachr.
The trick is to use software that works best for you, and this will depend on your own circumstances and working arrangements.
The Importance of Google+
It is simply obligatory for SEOs to get involved in Google+, for the pure reason that Google+ activity is actively indexed by Google, with their ‘social’ ranking signals generated only from activity on the social media network.
The internet is so dynamic and constantly changing that SEOs must ensure they’re always kept updated. What worked for SEOs five years ago, may not work so well in 2013, and therefore it is an SEO’s job to understand what direction the internet is moving in and keep up to date with any unexpected changes.
The Penguin Update of recent months is a strong example of how Google can suddenly change the rules of the game and alter the techniques an SEO should adhere to.
John Pettigrew is a free-lance writer and passionate about technologies