How To Make Your SEO Campaign Really WORK For Your Ecommerce Site
Search engine optimization, or SEO, is an unpaid method of attracting site visitors. If put to use correctly, it can work for your ecommerce site, but only if you keep your goals in mind from the very beginning – as you create your site.
Here are some things you can do to make your SEO campaign really WORK for your ecommerce site:
Eradicate Duplicate Content
Duplicate content on either your site or elsewhere on the web works against your SEO efforts. It is likely that your ecommerce site has product description pages and these are the most likely culprits, as many ecommerce entrepreneurs use verbatim product descriptions throughout their web-based marketing- from niche forums to review sites. You may have taken the description from your manufacturer's page or someone else may have taken yours. As long as your content is original, you won't have any problems.
Of course, there may be other ways in which your web content is being duplicated (faceted searches, pagination, and trailing slash pages are common examples). The point is to use only original content, all the time, if you want your SEO to do its best possible job. If you aren't great at writing, hiring a freelancer to rewrite the descriptions so that they're unique, or make up new ones for you, is a great investment.
Search engines will use your sitemaps to determine the relevance and quality of your site, as well as to look for new content and updates, and this is integral to good SEO. Your site should be organized into several sitemaps, depending on your content. For example, it is not uncommon for ecommerce sites to maintain XML, HTML, video, and category (catalog, blog, company info, etc.) sitemaps.
Your meta content is important; it really does make a difference when it comes to your site's SEO and click-through rate. Therefore, you should never let Google default to a meta description, which will simply include the first few sentences of the web page being linked to. Instead, you should take care to compose meta descriptions that tell potential site visitors what to expect from your page and include a clear call to action. Of course, this should be done with ample and appropriate use of keyword phrases relevant to the page link.
This revolutionary new marketing tool can dramatically improve your site's SEO, and even increase your click-through rate. Rich snippets are those little boxes, or sections, by your Google listing that contain things like videos or, most commonly, a five-star rating scale. You may also choose from price/availability or "trusted website" snippets, and there are more on the rise that will soon be compatible with Google for your SEO campaign use.
SEO is not an exact science, and it is a rather complex undertaking. Fortunately, however, you can do some very simple things to ensure that the SEO efforts you are making are fully able to work in the best interest of your ecommerce site. These tips should get you well on your way.
About the Author: William Jones loves to build ecommerce sites and help his clients devise marketing campaigns. If you're looking for great ecommerce friendly designs, check out some magento themes from TemplateMela when you update your site again!