Are You Making Any Of These Five SEO Mistakes Bloggers Often Make?
Blogging is one of the best ways to get traffic and build an audience. It’s also a great way to attract traffic from the search engines. However, many bloggers make common SEO mistakes that rob them the opportunity to attract search engine traffic. The mistakes are made in technical aspects of blogging as well as the strategic aspect of it. Here are the five mistakes that you need to know about.
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Mistake #1: Over Optimizing Your Blog PostWhen it comes to SEO, less is more. It is no longer an effective strategy to aim for a five percent keyword density for all your pages. All it does is make your content unnatural and spammy looking. Instead, use your keywords where appropriate and try to use related keywords within your content. You also want to focus on writing for the reader rather than the search engines.
Mistake #2: Not Creating Content Your Audience Actually Wants to ReadMany bloggers start creating content by coming up with blog topics that would be great for their audience. However, you want to make sure that your content will be a guaranteed winner. You don’t want to create content that you “think” your readers will find valuable and interesting.
The way to go about doing this is to analyze competing and related blogs. Find out which of their posts have attracted the most comments, views and controversy. You can bet that writing about the same topic is bound to get your similar results and influence your readers to link your post to their network.
Mistake #3: Not Aiming for Social SignalsThere are still many bloggers that do not give an opportunity for readers to spread the word about their blog post. There are numerous apps that can be used to add share functions at the end of your post. You have to remember that social signals still affect the ranking of your pages. It will also get your content shared on social networks and bookmarking sites which can lead to additional links.
Mistake #4: Not Posting Often EnoughIn order to grow your content, you want to post quality content on a fairly regular basis. There are many bloggers that post once a month or make multiple posts for a short period of time only to go missing in action for a lengthy amount of time. You want to make frequent posts to develop a relationship with your readers, keep people coming back and build an audience of regular readers.
Mistake #5: Not Having Proper Site StructureThere are still many bloggers not taking their site structure into their hands. They are using default blog links which can look something like http://www.domain.com/2013/10/15/post-name. By going into the admin panel, you can easily create a clean URL structure such as http://www.domain.com/keyword. It’s also important to make sure that the internal pages are linked from the main page so that they can be found by the search engines.
Victoria Garcia is an internet marketer for an SEO company. When she is not at work, she loves to manage her own cooking and home blogs.