Why SEO Campaigns Can Take Some Time To Show Results


Many organizations spend a lot of time trying to figure out why search engine optimization is such a time-consuming process. It is not uncommon to see CEOs, corporations, and managers become irritated as they wait to see what effects SEO would have had on their websites. Managing SEO campaigns is hard work, and most of the time if a person’s investment is used properly, then they will see good results in time.
Here are a few pieces of the SEO puzzle that take a while to finish and contribute to the amount of time various SEO campaigns take to complete:

Analyzing Your Competition
The first thing you need to do before starting anything else with an SEO campaign is figure out what your competition is doing. This is important because you need to understand how they are ranking their websites and what they are doing, so you can take steps to come out ahead of them in the future.

In a lot of niches, your competition has most likely already spent considerable time building their website and brand. If you want to get ahead, you need to figure out everything they have done before you get started, so you can lay out a roadmap for the future. A competent SEO analyst will take the time to figure out all this first before they get started.

Building Links From Trusted Sites
What most people don't realize about search engine optimization is that you need to create a database of every important link that is coming to your website. This is done so that you can do additional analysis on those pages to figure out how to gain more of the potential traffic and more links for your website.

If you can find links that your competitors are not using, then you will have an advantage over them. Even if you do not really care about your competitors, it is still important to have a link profile that does not include every single link they are using. It is not difficult to get links to your website, it just takes a while and there are many linkbuilding methods that you can use. Some of them include (but are not limited to): paid content creation, guest posts, link bartering, content trading, web directory submission, article directory submission and more.

Management And Maintenance
The biggest hurdle with planning SEO campaigns is staying on top of the principal changes that the search engines make to how they determine the rankings. The way the major search engine companies determine the rankings changes frequently and often seems random. It's not uncommon for a website to drop 50+ places in the rankings overnight or after an update has been rolled out.

The worst part is that other than the companies, no one has control over their rankings. However, if a company takes the time to develop a proper SEO plan and adheres to the best practices recommended by the search engines, most websites do not have to worry about losing their rankings.


Rocky John Tayaban works for SmartOnlinePros, a Philippine-based SEO Outsourcing Company that specializes in high-quality linkbuilding. For over 8 years, he has helped different companies in the UK, USA, Canada and Australia to establish their online presence through search engine marketing.

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