The Secrets Of Effective Social Media Marketing For Small Business

One of the biggest challenges for small business owners is simply getting the word out about their goods and services. Even if they’ve got a great location, marketing and advertising costs can still take a huge bite out of those early, and usually very thin, profit margins. But no matter how much they’re making, these smaller operations have to bite the bullet and pay for television and radio spots, promotional materials, and even website designers.

For these cash strapped businesses, the dawn of social media has been an absolute godsend. Social media allows small businesses to tap into huge markets at an incredibly low price. Even better, the constant back and forth on these sites between consumers and the businesses they frequent provides incredible real-time market data.

If you run a small business and are looking to social media for some affordable marketing, here are a few things to consider.

Finding a Social Fit
To the novice, social networks all look pretty similar, and are very intimidating. But once you scratch the surface a bit, you’ll find that there are some huge differences between the various networks.
Understanding the demographic differences amongst social media sites is absolutely crucial if you want to mount a meaningful campaign on one of them. Fortunately, there’s plenty of good market data available across the Internet that tells you exactly who is on each network; how long they stay; and what they do while they’re there.

Besides hitting the right target audience, understanding social demographics prevents you from making the kind of public relations blunders that land you, unwanted, national attention. What you will find, however, is that you can market almost any product or service on any social network if you’ve done your homework.

Building Social Momentum
One key to social media success is generating as many social shares, likes and re-Tweets as you possibly can. Besides posting up meaningful content, the best way of getting this momentum going is by interacting with the people on your network.

In fact, the more you interact, the higher your social profile will be and the more traffic you’ll be able to generate for your websites and businesses. While interacting with strangers online isn’t for everyone, it’s a must for local businesses that want to attract attention. Besides, social networks allow business owners to speak directly to customers who are genuinely interested in their goods and services. For instance, a small business that sells pool tables in Phoenix AZ could setup a Facebook fan page and Twitter account.

Social Etiquette
Using social media to promote a local business isn’t all good times and positive interaction. No matter what line of work you’re in, you’ll almost certainly run across some negativity online. The important thing to remember is that you’re always representing your company, and online quotes can be easily taken out of context.
Photo provided by: Guest blogging community

Just take your time, interact with your customers, and you’ll be pleasantly surprised at how quickly your social networks, and business revenues, grow. And, no matter which social networks you’re working on, you’ll find that the daily costs are a lot less than traditional advertising.
Ryan Johnson is a freelance writer. He writes about social media promotion and small business marketing.


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