Marketing Tips You Should Implement Immediately For Your Small Business Website
A small business website should be more than just a place to post basic information about your business. It should be used a business development tool and attempt to convert web traffic into paying customers. With a call to action and well converting website, it is possible to grow your business significantly with the aid of a small business website.
However, in order to see the best results possible, you need to properly market your website to get traffic in first place so those people can become paying customers.
Online marketing techniques are very effective when it comes to driving targeted traffic to your website. With the right strategy in place, you are able to drive traffic to your site which will then take your desired action.
High quality content is the first step you need to take when looking to market your website online. If your site does not have high quality content, people will not want to look around your site and see all of the different information you have online. With great content, you will engage your visitors and position yourself as industry expert.
Once you have gained the attention of your visitors, you will need a well placed call to action. This call to action could be anything from having someone fill out a contact form, signing up for a newsletter or buying a product from your website. Without a call to action, your small business website will be unable to meet your business goals.
Social media is another important tool to use when marketing your website online. By connecting with your target audience via several social media websites, you will be able to interact with your customers in a unique way while simultaneously demonstrating your industry expertise and gaining the trust of potential customers.
Create a Content Marketing Strategy
After you have created a website that has a well placed call to action and a large quantity of high quality content, you need to develop a content marketing strategy to be used with your other online marketing efforts. By distributing content around the Internet, you will be able to position yourself as an industry expert while raising awareness about your brand.
Blogging – Blogging is perhaps the best way to disseminate content on the web. Placing a blog on your website will allow you to create high quality articles to share with your visitors that demonstrates your knowledge about a specific industry. A blog can also help you attract more visitors to your website as all of your posts will appear in the search results.
Guest Blogging – Guest blogging is when you write a post for someone else’s blog. This is a very important strategy to leverage when marketing your small business website as it helps you gain exposure for your business as well as gain valuable backlinks for your site, which will help boost your search rankings.
Engage your Audience – When running your content marketing campaign, it is important that you take the time to respond to any questions or comments your visitors leave on your content. This will allow you to interact with your audience and keep them engaged with what you create. When someone knows it is likely that you will respond to their comment, they will return to your blog to see what you have written and will check out the rest of the content you have created.
Offline Marketing Tips
While an online marketing strategy is very useful when it comes to marketing your website, an offline marketing campaign should not be ignored either. There are still several different offline marketing techniques you can use to help increase traffic to your small business website which in turn should increase your number of customers.
QR Codes – Placing QR codes on posters, mailers and your business card is a terrific way to drive traffic to your website and allow people to easily gather information about your business. When people scan these codes with their smartphones, they are taken directly to your small business website.
Join a Networking Club – Many communities have networking clubs made up of other small business owners in the area where they agree to help each other out by recommending each other’s business to their current customers or clients. Working with likeminded business owners is a great way to have others do your word of mouth marketing for you.
Mail Postcards to a Targeted List – Mailing postcards to a targeted list is still an effective way to raise awareness about your business. Providing some type of incentive on the postcard for a person to visit your website such as a coupon code will help ensure that the people who do receive your postcard actually visit your website. As a small business owner, you need to have a website that is designed to generate new customers. If your website is well designed with a clear call to action, you should be able to see an increase in your customer base
Sebastian works on marketing http://www.proctorsubaru.com/, a business website focused on the car industry. Marketing your website via social media and a strong content marketing strategy as well as utilizing several effective offline strategies will allow you to see the best results possible when it comes to using your small business website as a business development tool.