How Videos can Increase your Landing Page Conversion Rate

Well this is true that attracting visitors to your website isn't easy enough. It truly takes a pretty long time and a rigorous marketing campaign to maintain the regular flow of your visitors to your site. Even if you manage this, it isn't likely that most visitors would convert it to paying customers without an optimized and high converting landing page. Therefore, it is necessary to maintain that the landing page that you maintain need to be very decent and well-optimized with all the required information required as needed. 

Well I believe that one of the most powerful ways to increase the conversion rate of your landing page is with the use of video. This is one of the most effective ways in most companies now-a-days. In recent years, most companies around the world have started using videos on the landing pages as they have realized that videos can truly help to leverage up your landing page and can built your site to heights. In fact, a recent study has proved that video content can actually increase the landing page conversions by up to 80%. So, this is infact very helpful for your ppc company site too. 

But at the same time, in some cases, videos can actually lower your visitor’s rate too if not optimized well. This can only happen if the video content on your site is not relevant or informative enough for your visitors to find it interesting any more. So, this has to be keep in mind and it should be made relevant to your site. Then there is nothing to worry and your site will simply touch the ROOF.

Think of your Visitors and don’t make them bore: 
You need to think of your visitors first and this is true that people browsing the web get bored very soon. So, when you are planning to put up a video on your site, you need to think of your visitors first and what would make them glued to your site. So, the content must be informative and interesting enough for your visitors to stay on your site for long hours. This is infact very needed. 

Now, depending on the complexity of the product, your video content and the length also depends. This is because you need to explain the product thoroughly through your video. Although this helps in more conversion but it is always good to maintain the video short and petite.

Make it AutoPlay or Not: 
One of the best ways to decrease the bounce rate of your site and to maintain the visitors on your site is to make your video in an auto play mode. So, your video might run automatically whenever someone visits your ppc company site. But at the same time, this can be annoying too as people won’t like to look at the video then. 

Setting a landing page video to auto-play can annoy your visitors and they might not like the idea indeed. So, I feel it is always better to give a play button to your video and make it in a non-auto play mode. So, whenever a visitor visits your site, if they feel like playing the video, they can have a look at it by clicking on the play button. That would be even more interacting and interesting.

Upload it to YouTube: 
One of the best and most effective ways to increase the landing page of your site is to upload your video to YouTube. YouTube receives more than 800 million unique visitors a month and therefore, it increases the probability of exposing your site to a large mass of audience. This is infact very helpful for your site too. Hence, it has to be keep in mind that while uploading the video, remembers to include a link to your landing page in the video description. 

So, if the video gets a lot of views, then your site might get click-through and as a result might get some sales too. So, your visitors might get converted to your customers. It would also help to make your landing page to rank even better and thus attracts more potential customers to your site.

Make it Attractive As Possible: 
A lot of landing pages have got video content but at the same time, this is also true that they put little attention on it. This is not appreciable at all. You need to think about the video and make it the centre of attraction. All you need to do is to make the video so attractive so that your visitors are bound to click on the play button. So, all that is necessary is to make it interesting. 

At the same time, you should keep the video above the fold and make it centre of attraction. Whenever some visitors landed on your page, keeping the video above the fold will catch their attention and that would also get some more clicks. So, keeping the video above the fold will surely help your site a lot. 

Thus, there is no doubt about it that online video will surely increase the conversion rate of your landing page and thus would bring some more clicks which is not possible otherwise. Hence, all that is needed is to make your ppc company site as interesting as possible. So, it is unlikely the best method to apt for the video content and to experiment with the video length, content and auto-play feature so that your visitors like it and your sites becomes more and more interactive.

AuthorBio Sarmista Aun works in a leading PPC company. She is doing constant research work in the field of digital marketing and provides latest tips and tricks to improve the conversion rate and ROI of your campaign.


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