Do You Need An SEO Audit?
How well does your website measure up to SEO standards? If you’re not sure then you need an SEO audit. It’s also a good idea if you notice a high bounce rate or if you notice a decrease in the amount of traffic visiting your site. When your keywords don’t show up in organic searches or when your main keywords drop off the first page, these are also indications that you need an SEO audit.
Do You Really Understand SEO Keywords?
If you don’t really understand SEO, how it works or how to use keywords correctly, then you could greatly benefit from this type of audit. While SEO is basically using keywords specific to your site, you can’t just stick a bunch of keywords on your site and expect it work. While you might have been able to get away with this in the past, there's much more to it these days and Google knows how to spot keyword spammers very quickly.
In fact, when you use too many keywords, it's called keyword stuffing and this can do more harm than good. When you get an audit, an expert will tell you whether you have enough keywords, too many or if you need better keywords that are more specific to your site.
Is Your Website Performing as Well as it Could?
Having an SEO Audit will help you determine if your website is performing as well as it could. There are many different factors that make up the SEO and search ranking. An SEO expert will analyze these factors to see how well each one is performing. For example, the analyst can check to see how your pages index and they check for accessibility.
The analyst can also conduct a competitive analysis and they can provide you with a detailed report of their findings that will tell you where you need to make changes and what type of changes would benefit you the most.
Optimize Your Site
We may not know exactly how algorithms work but we do know enough to improve websites to optimize performance. However, things do change and it’s important to keep up with these changes. An SEO audit will help you break down the different areas so you can see what is working and it will show you the areas where you need to make improvements. This gives you an advantage that will help you market your site and draw in more visitors. A great Google SEO company will be able to help you get on track with an SEO audit.
You don’t have to wonder if your website measures up to SEO standards, you can easily find out with an SEO audit. Take advantage of this technology and let it benefit you by helping you increase traffic and to find out exactly where you stand. This way, you can make the changes you need to make in order to optimize your site.
Did you know that you could use the SEO audit to determine which services you need the most and then you can buy search engine optimization services?
Tim Mason is a passionate SEO expert who loves sharing his knowledge with others through his articles.