Different Website Management Tools That Are Part Of A Website
You either already have a website for your business, or, you recently decided to jump into the wonderful world of website. Either way, you would be provided with a website management panel or some sort of a digital dashboard that allows you to perform a variety of tasks that will help your business. There are so many myriad things that are connected to a website and each of them has a tool. Gaining knowledge about these tools is essential to unlock the value out of your website investment.
A website, from outward appearance, is like a showcase for your business. Your customers visit the website, experience it via text, pictures, audio and video and leave. Depending on how much the site influenced them, they may eventually end up becoming your customers.
In the back end though, there is a lot of activity going on and to manage this activity, the website comes with some standard features. The most basic feature is the email system that is part of every website. Your business could be a one man business or it could have a number of employees. They would all need an email address which has an extension that is similar to your website.
If you have a website called www.website.com, then your customers expect to be able to contact your company and employees via an email address which looks like firstname.lastname@example.org or email@example.com. That is the norm. You cannot have the above website and have email addresses which look like firstname.lastname@example.org or email@example.com. That simply won’t cut it.
Once you purchase a website hosting service, you are also given a mail system. This allows you to distribute email addresses for you and your employees. The mail management tool will allow you or your IT department to decide things like who gets what email addresses, what could be the capacity of the email addresses, who can mail to it, what mails can go out of it and myriad other things that you can or cannot do with regular email.
Depending on the type of interaction you expect from your site visitors, you may allow them to create accounts on your site. This account will allow them to comment on various pages on the website which are enabled with the commenting system. If you would like to encourage some serious discussions about your products and services, websites can be integrated with forums. These accounts that were created can be used in the forums to discuss with other customers.
You can also participate in this forum and answer customer questions directly. Since none of us live in a perfect world, sometimes you will need to get your hands dirty and manage these accounts, like deleting them or banning some folks from not participating in discussions. Such tools are part of the website management panel.
Perhaps the only way to find out if a website is doing what is supposed to do – attract visitors – is to see how many folks are visiting your website.
This is where the site visitor analytics tools start playing a huge role. The site analytics tool gives you a full break up of how many visitors came to your site, at what time and where did the traffic originate from. There are many ways you can use this tool to further enhance your site. For instance, let us suppose that after a while your site tool reports that your site takes about five seconds to load for most users. While five seconds may not be much, it may be too much for some customers.
Armed with this information, you could get back to your website development company and see what can possibly be done to reduce this time to load. Other data that site tools tell you is how the visitors found your site. You could be attracting visitor from search engines, your other network blogs and social networks. Site tools can tell you exactly which search engine led folks to your site.
One way of using this information is to see how much you are spending on what. As a company you could be spending some money on social networks and others on search engine optimization. If you are spending way too much effort on social networks, but see that most of your visitors are coming from search engines, then you can change your marketing strategy. Spend less time on social media and more on search engines so as to enhance the already useful leads generated by search engines.
The author knows that a good web developer believes in efficient use of information to create a website. He trusts 1stClassMedia for the same.