6 Ways to Effectively Use SEO

When you look to a marketing plan for your website, there's no getting around SEO. This strategy has been around for several years and plays a vital role in Internet marketing. If you have a website and want to increase your search engine rankings, search engine optimization must be included as part of your marketing campaign

What's all the hype with SEO? It uses specific methods within a website to help it score high rankings in the search engines. Search engine optimization is not complicated but it has to be strategically used in order to be effective. 

Here are six ways to strategically optimize your website: 

Page Titles 

To help your website rank higher in the search engines, use SEO in titles tags that are creative and descriptive. Titles tags should be brief and unique for every page on your site. Select titles that communicate topics well to your visitors. 

Meta Tags 

A meta tag gives search engines a synopsis of what a page is about and should be one or two sentences with relevant keywords. To help users find your site, have a different descriptive meta tag for each page. Creating enticing and easy to read words in your meta tag for a page can increase your click-through rate by searchers. 

Anchor Texts 

Anchor texts are another way to use SEO on your website. Anchor texts are displayed as links that can be clicked by visitors. It provides text to users and search engines about the page you are linked to. On some web browsers, anchor texts are often blue and underlined. 


The URLs for you site should be plain and simple for visitors and search engines to understand. Having keywords relevant in URL on your pages will make your website easier to navigate around and drive traffic to your site. URLs can also be used as anchor texts on blogs, forums and other websites. 


Having high quality content that's creative, informative and useful will build your site reputation and help it rank highly in search engine results. Use updated content to attract new customers and keep them returning. Avoid content with grammatical and spelling errors. 

Inserting numerous key words in your text not only annoys visitors, it also goes unnoticed by search engines. For example, if your website sells a skunk trap, this term should not be overly used in your content but strategically placed throughout your site. 


Images should be a part of your website to give it pizzazz and make it appear more professional. They can also serve another purpose — assisting with Internet marketing by using keywords in the file name and alt tags to describe the image. Like with meta tags, the description should forego length for creativity. 

Adrienne Erin is an internet marketing savvy blogger who loves to share what she learns with others through blogging.


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