5 Ways To Increase Efficiency Of Keywords In Your SEO Efforts
In order to begin any search engine optimization process, it is first necessary to come up with keywords and keywords phrases. These are the words and phrases, that when used correctly, will determine the success or failure of your SEO efforts. Here are 5 ways to increase the efficiency of keywords and phrases and the results they help you achieve.
Relevancy is crucial
Before putting any on or off-page SEO strategy into practice, make sure you have right keywords to work with. The success of any SEO strategy massively depends on the keywords that you have chosen and you have to make sure that the keywords are highly relevant. For example, if you have a well-known brand that customers can easily identify, then that becomes your most relevant and strongest keyword. By contrast, if your business or company are not that popular, then using generic keywords will be more relevant and will yield better results.
Popular keywords make for popular pages
Whether you opt for generic or targeted keywords, there is a whole pool of keywords to choose from. How do you pick the keywords that will get you the best results? It’s simple; pick the most popular ones. Just like how the most popular kids in school are the first one to be picked, the most popular keywords should be at the top of your list. There are a number of tools out there to help you find out exactly which keywords are hot and trending; these are the keywords that will guide you to success.
Keep them short and sweet
When it comes to keyword phrases, it is quite common for people to get carried away. People must realize that they are creating a keyword phrase and not a Shakespearean play. A keyword phrase should be any longer than 2 or 3 words. Studies have shown that people rarely use more than three words when entering in a search query. Having a keyword phrase of more than three words is likely to be a lot less effective and will hamper your SEO efforts.
Avoid keyword stuffing
Keyword stuffing should be avoided at all costs. Originally used as a way to circumvent search engine algorithms, keyword stuffing leads to nothing but trouble. Updated algorithm parameters means that search engines are always crawling webpages for quality and not quantity. Indeed, your site can actually be penalized for indulging in keyword stuffing. Rather than focusing on the number of times the keyword is used, try to focus on making sure that the keyword is embedded in quality content.
Make the keywords the links
Most often, the link is embedded on a phrase like “click here”, which is placed as close to the keywords as possible. Instead, try to use the keyword phrases as the link anchors. This is a much more effective way to ensure that the keyword phrases are doing the job.
Keep these 5 tips in mind and your SEO efforts will start reaping the desired results in no time.
Andrew Hopes is the author of this post and an internet marketing specialist by profession. He has been working with a company specializing in SEO in China in order to analyze and implement changes in the SEO industry.