What Is Email Marketing And What Are The Basics

The basics of email marketing. Is not easy as some people think. It is a strategy similar to search engine optimization in terms of planning, perseverance and work harder.

Before this type of online communication became an everyday part of life, companies would send promotional materials through the regular postal system, this promotional material was delivered in millions of mail boxes across the country. This method used up a lot of manpower, paper and time. Sending advertising content by email is more practical and cost effective than mailing promotional materials by snail mail.

What Are The Basics

Well. There is a brief useful about e-marketing is named "Email Marketing" In other words, send e-mails to specific people for the purpose of promoting a particular product.

But what about the Email Marketing Basics ???
With huge developments in electronic commerce, it became necessary to have e-mail basic ways to promote products. These fundamentals relieve the recipient of the e-mail . From these fundamentals recall following

From Name
Your from name should be whom  your recipients expect to hear from. From Name consistent so that your recipients will continue to recognize the sender of each email you send them.

Subject Line
It’s probably no news that the Subject Line is one of the most important elements of your email because it’s what compels your recipient to actually open it. In fact, over 50% of readers decide to open an email based on the subject line alone. Tactfully and creatively tell your readers what  your email is about or include your call-to-action, or both if you have space!

The Pre-header is the first line of text in your email, which also appears immediately after your subject line in your recipient’s email inbox. Your pre-header  should complement your subject line and give more details about your email. 

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.  After your From Name and Subject Line, your headline is the next most important element of your email – it’s going to keep your recipient reading. Make sure your headline clearly explains your offer or tells your audience what to do (your call-to-action.)

Simply merging your recipient’s first name within your email adds a nice personal touch.

Not only do they make your emails more visually appealing but they also do a great job of breaking up your text and making your emails more “scannable.”

Call-To-Action (CTA)
Every email should include a Call-To-Action.  should  quickly tell your recipient what to do now that they’ve read your email. Examples of strong call-to-actions are: Get 20% Off, Read More, Login Now, Find Out More, Buy Now and Shop Now.

Social Badges
Nowadays you won’t often see email without its significant other, social media. Encourage the perfect pairing by including links to your Facebook Page, Twitter feed, blog, LinkedIn and any other social sites you may be a part of.

It is to be noted though that this kind of advertising is usually done with the recipients permission to receive the messages. There should always be an option on the email for the recipient to opt out of receiving your promotional messages.


  1. Really a valuable points for basic email marketer to step into email marketing campaign. It Must be followed by all newbie to get successful results in their campaign.


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