Internal Links is a best Practices for SEO
An internal link allows you to link to another section on the same web page, so it basically scrolls the page up or down to the desired location.
More SEO value is ascribed to internal links (with good anchor text) than many people seem to realize. I am often surprised at how many companies spend ages trying to secure inbound links from other sites but have no decent, keyword-rich navigation within their own site (where, after all, everything is under their control).
What is an Internal Link?
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.
When you're about to launch into your link work why not stop and consider the ones that are easiest to attain and maximize first. That would be, the ones right there on your own site and those which you have total and complete control of. Properly used internal links can be a useful weapon in your SEO arsenal.
These type of links are useful for three reasons:
- They help establish information hierarchy for the given website.
- They help spread link juice (ranking power) around websites.
- They allow users to navigate a website.
We have already discussed breadcrumb trails (an important part of the internal link process). I am now going to consider your main navigation elements.
To link to a specific spot on a web page, you need to use a pair of anchors. One where you are linking from, and one where you would like to link to. The first one, is where you are linking from. It is very similar to the normal link tag. The starting tag looks like <A HREF="#name"> and the closing tag looks like </A>. The text between the two tags is what is the link. The text "name" identifies the anchor, giving it a name.
How you implement your navigation is really up to you (and will depend much more on your design preferences than on SEO). However, usability studies have shown time and time again that the vast majority of people prefer so-called split-menu navigation, where tabs across the top bar of the page are used for navigating to sections, and link boxes in the left hand bar navigate around the categories and content pages below.
The main point I want to make, however, is that you should always use real text in your navigation elements rather than images. In these days of cascading style sheets (where almost anything is possible, in terms of styling), there is really no excuse for missing the opportunity for further use of keyword-rich anchor text in your links.
In-context links are internal links that appear in the middle of your page. In a section or category page, you might attach links to the heading fields (so that people can click on them to access the next level down in the hierarchy).
More generally, you might link keyphrases, where they appear in the body text, to the content pages most relevant to them. My advice is to do this wherever possible but always in moderation, If every other word group is a link, your page will start to look silly.
Done well, however, links aid navigation for the user and search engine alike.
And don’t neglect the simple things on your web pages. Add a feedback form so that customers can give you ideas on how to improve the site.
You should also have links that lead from one element (such as a blog post) to other important elements (such as an archived article or news clipping on your site), so site visitors find that moving through the information they’re examining on your site is a natural process that takes place without too much difficulty or thought.
The most effective methods of internal linking are as follows:
- Text links
- Links within the footers of your pages
- Inline text links
Text links are those with which you can use anchor tags and keywords. These links most often appear in the text of a page, though they can also appear in other places within your page, as long as the text links are relevant to the content of the page.
One linking strategy that’s often overlooked is internal linking. Internal links are those that lead people from one page to another within your web site. This is different from the navigational structure. Internal links are more natural links that occur in the text on your web pages.
Without a good internal linking strategy, you run the risk of not having your site properly spidered. It’s not enough simply to have a navigational structure or a site map (though site maps help considerably).
Finally, inline links are those links most often contained within the body of some element of your site content, such as articles and blogs. These links can be either proper names or descriptors that are relevant to the pages being linked to.