Tracking Website Analytics

 Tracking Website Analytics
Insights into your website traffic - Web analytics, one of the most important tools that teach you about the evolution of your site,  There’s a lot more you can discover about the people visiting your site—information that provides important insight into the kinds of visitors your site is attracting and how they’re finding your site.
To gather data about your site's performance, you use a web analytics tool.
Web analytics is the collection and analysis of data relating to website visitors. It's a way to measure the traffic to your website and then find out what visitors are doing during their visits.

Understanding Web Analytics
If you run a website, why might you want to employ website analytics?

It's simple: Website analytics help you better understand your site's visitors by tracking visitor behavior so that you have a better idea what your visitors are doing-and why. 

With the right analytics package, you can discover not only how many people are visiting your site, but what they're doing there, how long they're staying, and where they came from.

There's even information to be had about where your visitors live and what kind of technology they're using.

Web analytics, then, examines both the quantity and quality of visitors to a site. 

The goal is to better understand how a website is being used; you can then use that information to optimize the site's usage. It's more than just basic data collection-it's an attempt to learn more about how people use a site .

Who Uses Web Analytics?
You might think that web analytics is one of those market research tools used only by big companies with big marketing budgets. That isn't true, however.

Web analytics is for any size company or website, as a small personal website has access to the same statistics as does a large corporate one. 

In fact, You can use web analytics to track not just traditional websites, but also blogs, podcasts, online videos, web-based advertisements, and the like.

How Web Analytics Works
When it comes to tracking web visitors, there are two fundamental types of analytics: 
  • Onsite analytics uses site-specific data to track visitors to a specific website.
  • Offsite analytics uses Internet-wide information to determine which are the most visited sites on the Web.
Offsite analytics are used to compile industry-wide analysis, while onsite analytics are used to report on individual website performance. 

You're probably most interested in onsite analytics, to better track what's happening with your customers on your website-although offsite analytics is useful for gathering competitive research.

Onsite analytics works by utilizing a technique known as page tagging. This technique places a "bug," in the form of a piece of unseen JavaScript code, in the basic HTML code for a web page. 

This embedded code collects certain information about the page and its visitors, and this information is then passed on to a web analytics service, which collates the data and uses it to create various analytic reports.

If we assume that you will use the analysis tools from Google The site will give you the necessary instructions for how to put the code analysis, through the use of Analytics Help

Key Web Analytics Metrics
There are many different data points that can be collected via web analytics. Some of these data points, or metrics, might be familiar to you; others may not.

  • % Exit
The percentage of users who exit from a given web page.
  • Active time (engagement time)
The average amount of time that visitors spend actually interacting with content on a web page, based on mouse moves, clicks, hovers, scrolls, and so on.
  • Bounce rate 
The percentage of visits where the visitor enters and exits on the same page, without visiting any other pages on the site in between.
  • Click 
A single instance of a visitor clicking a link from one page to another on the same site.
  • Click path 
The sequence of clicks that website visitors follow on a given site.
  • Click-through rate (CTR) 
The percentage of people who view an item who then click it; calculated by dividing the  number of clicks by the number of impressions.
  • First visit 
The first visit from a visitor who has not previously visited the site.
  • Frequency 
A measurement of how often visitors come to a website, calculated by dividing the total number of sessions or visits by the total number of unique visitors.
  • Hit 
A request for a file from a web server. Note that a hit is not the same as a pageview, as a  single page can have multiple elements (images, text boxes, and so forth) that need to  be individually loaded from the server.
  • Impression 
A single display of an advertisement on a web page.
  • New visitor 
A visitor who has not made any previous visits to a website.
  • Page depth (page views per session)
The average number of page views a visitor initiates before ending a session, calculated by dividing total number of page views by total number of sessions.
  • Pageview 
A display of a complete web page. One visitor looking at a single page on your site generates one pageview. (Pageviews typically don't include error pages or those pages viewed by web crawlers or robots.)
  • Pageview duration (time on page)
The average amount of time that visitors spend on each page of a website.
  • Repeat visitor 
A visitor who has made at least one previous visit to a website.
  • Session 
A series of pageviews from the same visitor with no more than 30 minutes between pageviews and with no visits to other sites between pageviews. Unlike a visit, a session ends when a visitor opens a page on another site.
  • Session duration 
The average amount of time that visitors spend on a website each time they visit.
  • Singleton 
A visit from a visitor where only a single page is viewed.
  • Unique visitor 
A visitor who visits your site one or more times within a given timeframe, typically a single 24-hour period; a visitor can make multiple visits during that timeframe but counts as just a single unique visitor. For example, a user visiting your site twice in one day is counted as a single unique visitor.
  • Visibility time 
The time (in seconds or minutes) that a single page or element is viewed by a visitor.
  • Visit 
A ​​series of pageviews from the same visitor with no more than 30 minutes between each  pageview. Unlike a session, a visit continues (for 30 minutes) even after a visitor leaves  your site.
  • Visitor
A uniquely identified client that views the pages on a website; someone who visits your site.

This is the most important points regarding the analysis of the web. but let me point your attention to the most important of these metrics, the ones that truly measure your website's performance. But not now, I will try to explain the development of these important points in another article soon.

The Ultimate.Web Marketing Guide.  

Comments

  1. Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
    SEO tools

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