Tips to authenticate the search engines

 Tips to authenticate the search engines
Some points to help improve the content of the site. - Authenticate the search engines is not easy, but we can use some methods to get the best possible result. In order to remember all, the search engines rely on a specific algorithm to crawl inside the sites, these methods may differ in some engines, but this difference is not significant.  Search crawlers start at the top of a page and then read downward.

Like  human readers, they may not read the entire page, so it's essential to put the  most important elements at the top of your page, in the main headings, and  in initial paragraphs. 

A search crawler will see your leading content and register  it as important; content lower on the page will be registered as subsidiary  if it's noted at all.
  • Use Headings and Subheadings
Another way to tell a search engine that something is important is to include it in a heading or subheading on the page. 

As we've previously discussed, your page's heading tags are singled out by most search crawlers on the assumption they highlight the most important content of your site. 

So you need to use headings to separate and highlight content on your page and to highlight your most important keywords and phrases.
  • Use Text, Not Pictures or Videos or Flash
Though I've mentioned this before, it bears repeating: Search crawlers read text and nothing but text. They don't read images, they don't read Flash animations, and they don't read videos. Every element on your page other than text is essentially invisible to search crawlers.

However, if your site has a lot of pictures, can handle it after reading this article:

The reason this is bad is that a complete Flash page is basically a blank page  as far as the major search engines are concerned. If the page is completely in Flash, the search engines have no idea what the page is about. 

They can get some idea of ​​the content from the page's <TITLE> and <META> tags, but that's not nearly as good as reading the site's actual content-which they can't because there's no text to read.
  • Simplify Long URLs
If you use dynamically generated pages on your site, you may want to rethink the practice. One reason for this is that the URLs generated are typically long and complex-which is not ideal for either human users or search crawlers.

you need to create search engine-friendly URLs. Use short file names for each page and keep the navigation as flat as possible to shorten the file path.
  • Optimizing Inbound Links
As you've learned, Google bases a large part of its search ranking on how many and what kinds of sites link to your pages. It assumes that the more authoritative and relevant your content, the more inbound links you'll have.

It's imperative, then, that you work on increasing the inbound links to your site. You need to work not just on the quantity of these links, but also their quality; the more relevant and authoritative the sites that link to yours, the higher the import that search engines will assign to those links.
  • Creating Link worthy Content
The most important part of attracting inbound links is having site content that other sites want to link to. It's a matter of building a "link worthy" site; if you have quality content, websites and blogs will link to you.

The keys to creating linkworthy content are to be authoritative, creative, and add value not found in competing sites. Your site needs to fully address the chosen topic and offer unique content. If related sites find your content to be both valuable and unique, they'll make the links.
  • Getting the Word Out
Of course, for a website or blog to link to you, it has to know about you. The old adage of "if you build it, they will come" is only viable if they actually hear about what you're doing.

There are many ways to get the word out about your site. Probably the most popular approach is to employ traditional public relations techniques. Issue a press release (paper or electronic), make some phone calls, fire off some emails to relevant blogs and forums-anything you have to do to create a buzz about your site.
  • Making Link Requests
This isn't to say that you can't ask other sites to link to yours. In fact, making link requests is an important part of any SEO strategy, but sometimes you have to be a bit aggressive in creating new inbound links.

How do you ask another site to link to yours? It's as simple as identifying the site or blog (based on its relevance and quality) and then sending an email to the site's webmaster or author.

This is a snapshot, can be used effectively especially if practiced properly:
  • Add H1 tags (header tags) in your body content to your web pages, to identify titles for search engine spiders. 
  • Emphasize keywords with bold, underline, or italic. 
  • Categorize keywords to relevant and related groupings (such as on a newsletter archives page, where content can be sorted by date, author, or topic). 
  • Engage in relevant link-building efforts. 
  • Incorporate intrasite links between relevant web pages. 
  • Add a site map to your website (similar to a table of contents, to help search engines index the site more quickly). 
  • Add keyword-rich content pages, such as a glossary and FAQ.
Search engine friendly, interested in the issues mentioned in this article, in addition to many other important things.

You will find many articles to help, which teaches you a lot about the authentication search engines here, or by searching the things that interest you


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