Seo for local search engine

 Seo for local search engine.
Optimizing for Local Search.  If you run a local or regional business, you don't necessarily want to attract website visitors from all across the country or the world; instead, you want to attract local customers only. This issue can occur when you do such a good job optimizing your site that you end up appealing to distant visitors that you don't necessarily want. 

What you need to do is optimize your site for local search so that it shows up only in the search results of people searching for businesses in your area.

Optimizing your site for local search requires a new angle on established techniques. That is, you do many of the same things as you do for general SEO, while emphasizing local information. see  Guided Local Search

What's key is that you have to explicitly include local information on your site-local addresses, city and state names, store locators, local events and calendars, and so on.

You then have to expose this information to the search engines by treating the most important local information as you would traditional keywords and phrases.

Local customers are searching for businesses or products that are nearby. Their keywords will include things like a city name, state name, Zip code, even a street name, address, or neighborhood name.

It's important, then, for you to add your local information as keywords and phrases to your site.

These keywords can include any or all of the following
  • Street address
  • City
  • State
  • Zip code
  • Phone number with local area code
  • Neighborhood
  • Region
  • Native nicknames ("Hoosier," "Gopher," and so on)
You should include these keywords-especially your street name, city, and state-in your site's <META> tags. If you have multiple locations, create a page for each one and include that location's address in each page's <TITLE> tag.

Work the address and other local locators into the first paragraph of text on each page. You should never assume that your visitors know where you're located; even if they do, the search crawlers won't.

And when you're defining your location, think the way your customers are likely to think. People do search within their cities, but they may also search by larger metropolitan area or region. 

For example, if your business is in San Jose, California, you should definitely include "San Jose" as a key phrase-but you should also use phrases such as "Silicon Valley," "Bay Area," "South Bay," and the like. 

You want to reach as many possible customers as possible; as I continue to stress, you need to think like the customer and describe your location the way your customers are likely to.

So optimizing your site for local search is really just a matter of broadening your keyword set. Take into account your location(s), different ways of referring to that location, abbreviations for your region, local nomenclature, and so on.

That means more keywords in more places on your site-a little more work, but worth it when you start attracting more local customers.

The Ultimate.Web Marketing Guide. 

Comments

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