Secrets to Successful Article Marketing

 Secrets to Successful Article Marketing
Conducting initial keyword research and identifying your target audience - In successful article marketing, the repurposed articles have keyword-dense headlines and subheadings. It’s also important to weave additional relevant keywords into the body copy.
Keywords or keyword phrases are simply words that are relevant to your content and to your target prospect.
A keyword is a single word; a keyword phrase is a string of keywords.

The goal is to use keywords or phrases that your ideal reader will likely search under but that are also relevant to the surrounding content.

Relevancy is key!
Therefore, keyword selection is critical for your most significant web surfers to find your article, read it, and follow through to your website to read more of that great content.

Conducting initial keyword research and identifying your target audience is crucial in successful article marketing(as well as with my SONAR Content Distribution Model since article marketing is one of the cornerstones of the strategy.

Writing the article first and then choosing keywords ensures that your article is written for the “human” reader.

Adding select keywords after the fact only enhances the content and optimizes it so that the search engines can “read” it (also known as indexing or spidering) better.

Before you get started with creating your content, it’s important to ask yourself a few questions:
  • Who is my target audience?
  • What does my target audience want to read about? (That is, what is the topic?)
  • What might my target prospect search under when looking for this topic?
When you start writing and repurposing your article with these questions in mind, you see that the primary keywords will naturally work their way into the content.

Then, after your first draft, reread the content and pepper in any keywords that might be beneficial to the article.

Keep in mind that you don’t want to repeat the same keywords throughout your article. Search engines look at this as “keyword stuffing,” and it can actually hurt your search engine ranking.

Don’t be redundant—be creative. Think of relevant keywords and different variations of those keywords.

For example, let’s say one of your primary keywords is “weight loss,” your target audience is people wanting to lose weight, and your topic is healthy eating for better living.

Some variations of the phrase “weight loss” include the following:
  • Weight management
  • Weight reduction
  • Dieting
  • Shedding pounds
  • Lose weight
  • Healthy eating
  • Fat reduction
  • Calorie management
  • Body makeover
  • Getting slim
  • Losing inches
These are all words and phrases related to your primary keyword, but they’re not the primary keyword repeated.

These words should be weaved within your content as well as used as your search engine tags.

To find your relevant article keywords, start by making a list of your top 5–10 primary keywords (also known as root or core keywords). These are words that are relevant and based on your target audience, website, and content.

Then, use a keyword search tool to see the actual global and domestic (local) search volume on those terms in both paid and organic search results.

My favorite keyword-suggestion tool – Google AdWords – is offered by search engine giant Google. I find this tool to be extremely easy to use, accurate, and comprehensive.


  1. An Marketing Agency is a service business dedicated to creating, planning and handling marketing for its clients.

  2. A Marketing Agency is a service business dedicated to creating, planning and handling marketing for its clients.


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