Optimizing Your Site Keywords 1-2

 Optimizing Your Site Keywords
To some degree, all search optimization revolves around the use of keywords and key phrases. Whether you’re talking the content on a page or the code that underlies that content, you use keywords to give your content and code more impact.  It’s vital, then, that you learn how to create a list of keywords and key phrases relevant to your site and how to include them in your site’s coding and content. It all starts with learning how to think like the customer;

you need to get inside searchers’ heads to determine which words they’ll use in their queries.

Performing Keyword Research
The art of determining which keywords to use is called keyword research, and it’s a key part of SEO. When you know which keywords and phrases that your target customers are likely to use, you can optimize your site for those words and phrases; if you don’t know how they’re searching, you don’t know what to optimize.

While you can conduct extensive (and expensive) market research to determine how your target audience is searching, or even guess as to what the top searches are, there are simpler and more effective ways to get smart about this.
Several companies offer keyword research tools that compile and analyse keyword search statistics from all the major search engines.

You can use the results from these keyword research tools to determine the most powerful keywords to include on your site.

These keyword research tools work by matching the content of your website with keywords relevant to that content; they’ve already searched through hundreds of thousands of possible keywords and phrases on the most popular search engines and mapped the results to their own databases.

You enter a word or phrase that describes what your site has to offer, and the research tool returns a list of words or phrases related to that description, in descending order of search popularity.

Some of the more popular keyword research tools include the following:

These tools don’t come cheap; expect to pay $35 to $70 per month to subscribe.

Determining the Right Keyword Density
Once you’ve generated a list of keywords, you now have to use those keywords on your web pages. Let’s start by examining how and how often you should include keywords in your page’s copy.

First, know that the more often you use a keyword in your body text, the more likely it is that search crawlers will register the keyword to a point. Include a keyword too many times, and crawlers will think you’re artificially “stuffing” the keyword into your phrase, with no regard for the actual content.

If you’re suspected of keyword stuffing in this fashion, don’t be surprised to see your search ranking actually decrease or your page disappear completely from that search engine’s search results. (As I’ve mentioned, search engines don’t like keyword stuffing.)

Thus you need to determine the correct keyword density when you’re optimizing the content of a web page. What is an optimal keyword density? That depends. If you have a lot of different keywords on a long page, you could have a density of 20% or more and still rank fine.

If you only have a handful of keywords on a short page, a 5% keyword density might be too much.

The key is to make sure your page is readable; if it sounds stilted or awkward due to unnecessary keyword repetition, then chances are a search engine will also think that you’re overusing your keywords.

Comments

  1. The information you have provide here is just useful and informative.Thanks for this great sharing..

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