Make Your PDF Search Engine Friendly
How to make pdf seo friendly ???. PDF Search Engine Friendly : Let's say you know the right way to archive and trust of the search engines come gradually, according to the skills that we learn, day after day, we can understand the proper methods to trust of the Search Engine Optimization, or PDF SEO Friendly. A PDF is a Portable Document File created by Adobe Systems.
The friendly search engines for PDF files, is not difficult It's simply a file that you can create in one application (such as PowerPoint, Word, Excel, or HTML) that contains text, images, drawings, and more, but it can be viewed by virtually anyone with Acrobat Reader.
This phrase, SEO, take a lot of our time, our best in towards best objective, is access to good results with the search engines. We'll have put in this blog, many of the successful methods of achieving this purpose, but will not lose sight of something important, PDF files, These files are important to many companies, Such article will offer, in order to gain the trust of search engines for these files.
Most people like to upload documents (especially important content-rich documents like press releases, articles, interviews, transcripts, and similar) in PDF format to their website for its universal access, ability to maintain document integrity either viewed onscreen or printed, and security features (files can be protected by making them read-only, so readers can't add to, change, or cut, copy, or paste material from them).
Because these types of documents play an important role in content marketing- and in the bigger scheme of things, the SONAR Content Distribution Model, I want to make sure it's crystal clear how search engines index PDFs.
There's a misconception out there that search engines don't read (index) PDFs. They do. Of course, HTML pages are faster to index than a PDF, but PDFs can be indexed. The trick is to know how to set up the PDF to make sure you get maximum pick-up by the search engines.
Follow these top five tips to optimize the PDFs on your website for search engines:
- 1. Make sure each PDF file is text based and has the correct document properties set up. When the search engines index (or spider) a PDF, they extrapolate the text from the information fields within the PDF. That means the metadata and keywords you choose for these fields are critical. The important fields are the author, document title, description, file size, and modification date.
- 2. Remember to tag the PDF and use anchor text and links within the file. The same SEO best practices for websites apply to PDFs. In addition, make sure your links aren't buried deep within the PDF file. Have them at the root level, easy for search engines to find.
- 3. If you have a large PDF file, consider breaking it into smaller relevant groups, sections, chapters, and so on. Tag these sections accordingly with accurate, relevant keywords. This works not only for human readers, but also for search engines-as I mentioned, it takes longer to spider a PDF than HTML.
- 4. Check the PDF file format version number, and make sure search engines can read it. Typically, you want to use Acrobat 5/Adobe XMP (PDF V. 1.4 or 1.5).
- 5. Finally, make sure the reading order in your PDF is logical and flows. Again, this is user-friendly for humans and search engines. However, from a search engine perspective, your reading order gives you an idea of what will be displayed in organic search results.
To do this, first open your PDF and select Advanced, Accessibility, Add Tags to Document. Then select Advanced, Accessibility, Touch Up Reading Order. This displays the reading order of the PDF.