Creating an SEO Plan


Before you can even begin to optimize your web site for search engines, you need to have a search engine optimization plan in place. This will help you create SEO goals and keep those goals in focus as the purpose of your site changes, and as the methods for search engine optimization change - and they will change. Your SEO plan will help you see where you need to concentrate your efforts at any given time. This need will change.

In the beginning, you're most likely to be focusing on getting started with SEO, which means you'll be wrestling keyword issues, adding metadata tags, and building content.

To craft the best SEO plan possible, I need to know what the potential client is trying to accomplish on a high level. At this point you should review the client’s site with them and point out of the areas for improvement you saw in your earlier research.

You need to continuously monitor what is working, what is not, what your competition is doing, and make adjustments as necessary to maintain and update the elements of SEO that help you rank well.

The basic rule here is that your efforts will change, but they will never end. You need to plan to continue using, modifying, and updating your website to help your SEO rankings, and changing your strategies based on search engine changes, new internet components, etc.

You have to keep your efforts up. You can spend a year getting your websites rankings high and be on the first page for any search with your keywords only to lose everything in a week. The fact is you can spend months getting your rankings up and they can be lost in a fleeting moment if you are not careful.

However, after you've put all of your SEO strategies into place, the focus of your SEO activities should become more focused on maintaining and updating the elements of SEO that help you rank well.

Note that I said your efforts will change, not that they will end. Once you've started SEO, if you plan to continue using it, you'll need to constantly monitor and update your SEO plan, strategies, and activities.

There was a time when the only thing you had to worry about was which keywords or links would be most effective for getting your site ranked high in relevant search results. 

Today, very few search engines focus on a single aspect of search engine optimization. This means that over time, those who focused only on keywords or only on links have found themselves with diminished SEO effectiveness.

Web sites today are - or should be - living organisms. A successful web site grows and changes constantly.

From simply adding new content to something as drastic as complete site redesign, a good web site will look different from one year to the next, and sometimes from one month to the next.

Search engines also naturally change and mature, as the technologies and principles that enable SEO and the search engines themselves change.

To keep pace, your SEO plan should be considered a dynamic, changing document. Your approach to SEO needs to evolve and change as well, and that's where your SEO plan will help you stay on track.

Using the SEO plan, you can quickly and easily tell where you are and where you need to be with your search engine optimization efforts.

 Well, the best way to track :

Understanding Why You Need SEO
Setting SEO Goals 
Creating Your SEO Plan
Understanding Organic SEO
Achieving Organic SEO
Monetization Strategies for SEO

Comments

  1. Content for content’s sake is a waste of resources and a distraction for users.

    It’s far better, in terms of both SEO strategy and user experience, to have 12 pages of real meat than 100 pages of shadow and dust.

    If you’re about create a page but are unable to envision who would link to it or why, then you should reconsider creating it.

    ReplyDelete
  2. This is great blog on Search Engine Optimization. Your business needs to gain higher rankings among the top search results.

    ReplyDelete
  3. Thank you. and I hope that, but I need a lot of work to come to a good result.
    thanks

    ReplyDelete

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