When building email acquisition on your site

Rules for dealing with business email list - The processing of a mailing list, is not difficult. But we all have to remember what are the basics of using this mailing list, This is because the mailing list that we obtained, would be linked to global standards for the protection of personal rights, So, before rushing to use the mailing lists, we have to concentrate on fundamentals necessary, where we can avoid any problem in the future. Here the most important basics necessary to use the mailing lists :

keep these tactics in mind.

1- Ask for and collect only the data you will use to segment your subscribers. 
Consumers are leery of providing too much personal information, particularly for a brand with which they are just beginning to form a relationship.

2- Ensure that your site registration complies with the Children’s Online Privacy Protection Act (COPPA).
For sites that cater to children or an “online service that is directed to children,” COPPA requires that sites do not collect personally identifiable information from children younger than 13.

The Federal Trade Commission governs this law, and you should become familiar with these guidelines particularly if your business caters to or could potentially attract children.

3- Leverage traffic from search engines and dynamic landing pages.
When consumers use search engines to find websites, they are increasingly being exposed to results that take them to dynamic landing pages, which are pages that are specifically engineered to display the product that is being queried. 

In these instances, whether they are dynamically generated or static, landing pages ensure that email registration is a noticeable component of that page. A best practice is to leverage the search phrase that is used to drive the dynamic landing page and use that search phrase in the context of the promotion of your email registration form.

4- Use standard form field names. 
When building your email registration form, ensure that you are following the guidelines laid out by Microsoft and standards bodies, such as the HTML Writers Guild, to name the fields using the standard names. 

This allows autocomplete features in Internet Explorer or the Google Toolbar to populate that form easily, thus improving the site experience for the visitor.

5- Ask for permission. 
When combining email registration with shopping or site registration forms, ensure that you add a check box that allows the visitor to opt into the email newsletter or marketing piece. This single check box should be unchecked, allowing the visitor to express their permission to receive such messages.

6- Provide expectations.
This is where you begin selling the subscriber on the notion that they should be subscribing to your email newsletter. Give them a general idea of how often they will receive email messages from you.

7-  Provide an example. 
To show potential subscribers exactly what they are signing up for, provide a link to your most recent email newsletter or a thumbnail snapshot of the newsletter.

8-  Provide a link to your privacy policy. 
Although industry research from Jupiter- Research and others has found that consumers are clearly concerned with privacy, few actually take the time to read privacy policies. Nonetheless, provide a link to your full privacy policy, and to allay concerns, highlight key elements in the policy. For example, state you will not share data with third parties on the email subscription form.

9- Build a list-scrubbing routine to remove harmful addresses.
It is not unheard of that malicious site visitors will attempt to register with abuse@ or complaint@ email addresses, which will likely land you in the spam folder. Check with your ESP to ensure that it has a standard scrubbing procedure that automatically suppresses harmful names or allows you to add domain-level suppression to your email list to remove, for example, competitors from joining your email list.

Additionally, your email service provider should be scrubbing your list against wireless email domains, as mandated by the FCC. (Note that this restriction does not apply to domains that consumers may pull down on their wireless device, such as an AOL account on a BlackBerry, but it does prohibit messages to wireless email boxes, including domains such as @mail.verizonwireless.com.

This provision does not ban transactional messages, but “sending unwanted email messages to wireless devices” applies to all “commercial messages.”)


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