Email Marketing Plan


Email Marketing Plan to expand the company's growth - Asking you to make a map may seem kind of silly, but it will help your email efforts tremendously. Email marketing is often misunderstood. Many people seem to believe that email marketing performs best when it is not integrated with other advertising and marketing efforts. In fact, it is also the entry and exit points for almost all marketing channels.

It has an impact and is impacted by everything else happening in your offl ine and online marketing efforts.

Mapping Entrance and Exit Points
The average website has at least seven entrance or exit points where someone can provide an email address, contact a company, or share other contact information. Figure shows an example of two such entrance points near the top of VIVmag's home page.

Your email marketing database should connect with these fi elds at some point to ensure that a conversation can be maintained, that you can continue to communicate with the reader via email, and that the reader can continue to respond via clicking. Ask for the visitor's email address on every page of your website!



The Analytics Plan
Once you have a map (either mentally or visually) drawn that includes your entrance and exit points to start an email marketing dialogue, you will see that it broadens the impact of your email marketing efforts pretty signifi cantly.

Suddenly, it is no longer enough to determine whether your current email efforts are effectively set up; you must also ask whether you have the right email marketing programs in place at all. The answer to this question lies in the results of a good analytics program that runs behind your email marketing database and establishes a broader line of impact.

An analytics dashboard like the Google Analytics.  Most analytics packages allow you to customize a dashboard so that you can determine what top-line elements appear up front, and that you don't need to search, cut and paste reports together .

Funnel Regardless of which business you are in, you will rely on a significant number of  visitors to your website turning into leads, which ultimately turn into customers, who then buy more, or more frequently, from your company.

A good analytics program will provide this funnel overview to you, showing what percentage of visitors progress to each stage..

Geographic Targeting Understanding where the visitors who come to your website originate (both location and time zone) is a critically important element for you to understand from an analytics perspective.

Many times your product or service offering will be more appealing if you can advertise it during a time when your prospect or consumer is considering your services, such as advertising cereal around times when people

will be hungry. In the United States, for example, those times will be different on the East Coast than on the West Coast. Another example is general appeal; for instance, people in the southern United States might be more responsive to different words in copy than those in the western United States.

Website Activity Your analytics program will tell you what the site traffic looks like, specifically, how many pages people see on your site, what type of paths they go through when visiting your site (how many pages before they leave), and what pages they enter and exit on.

Visits to Purchase / Search Engine Marketing (SEM) Analytics programs now commonly tell you not only how people use your site but also what keywords they used to get there and what types of words they type in your internal search box to navigate (this is known as SEM or sometimes as organic search). This is one of the most impactful reports you can utilize as part of your email efforts moving forward.

These critical elements help you ensure your email marketing program is on target to drive needed business results for your company. Understanding who is coming to your site will enable you to target the timing and delivery of your messages.

Knowing what words people type or click to get to your site will enable you to update your copy with relevant phrases that will drive more clicks.

Furthermore, seeing exactly how and where people navigate through your site will ensure you can get those much needed conversions or email campaigns that can educate or nurture people to move down your sales funnel faster, or for higher dollar amounts, than previously.

See the best ways to send e-mail marketing : 26 Tip Email marketing campaigns

Comments

  1. The email marketing is one of the most supportive and tight-knit marketing communities there is. Every person in this fi eld truly works to ensure their own programs are fantastic yet is quick to lend a hand (or a case study) to a fellow email marketer
    in need. Being part of this industry gives you a sense of pride that is unmatched.

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  2. nice post,

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  3. I am using SEO methods to build by list and the results are amazing. My list is high quality and easy to monentize.

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  4. Really useful post. As we know email marketing is one of the most used business. It s quite better option than any other marketing methods. You can put your links in email so that more people will come to know about your website.

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  5. I wanted to thank you for this excellent read!! I definitely loved every little bit of it.

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  6. I wanted to thank you for this excellent read!! I definitely loved every little bit of it.

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  7. I wanted to thank you for this excellent read!! I definitely loved every little bit of it.

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  8. Nice post,I agree with you that email marketing is necessary for the growth of any business.Thanks for sharing.

    ReplyDelete

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