10 Rules of Social Marketing Etiquette


 These rules are very important to avoid mistakes, and move in the right direction about the best marketing techniques, However, before you starting posting away with your guerrilla marketing tactics, it's good to keep in mind my 10 rules of social marketing etiquetteContribute real thought provoking comments -  As the social media landscape grows with mainstream and niche sites, so will the  innovative ways to get marketing messages to members of these social media sites.

These rules are very important to avoid mistakes, and move in the right direction about the best marketing techniques, However, before you starting posting away with your guerrilla marketing tactics, it's  good to keep in mind my 10 rules of social marketing etiquette :


1. Be aware. Know each social media community's law of the land. Each  network, forum, blog, chat room, and bulletin board has its own set of  rules that you are required to abide by as a member.

Read the rules and stick to them. If the site has a specific area for promotional or marketing  messages, keep your posts of this nature restricted to those areas. 

If  rules dictate what type of messages are allowed (such as no overtly selfserving,  defamatory, illegal, elicit, or pornographic material), follow the  rules. Any deviation will prompt a warning by the site's moderator or a  ban from the site.

2. Be active. Don't just go in a few times and hit members with your marketing  message. Get involved. Participate in discussions. Interact with  members. Read and respond to engaging posts with no hidden agenda.

3. Be relevant. Make sure you're posting in areas of the site that are relevant  to the topic you're discussing. Many forums have segmented subareas  by category and interest level. This helps the members easily find the topics they're interested in and keeps you from muddying the  waters in unrelated areas of the site.

4. Be genuine. Let the conversations flow organically. Contribute real,  thought-provoking comments that members will find interesting.

5. Be useful. As a member, your goal is to  participate in intelligent, useful discussions.  Make sure you're adding value to  the site in some way. Your comments  should also be valuable to the reader and  not random posts. Nothing gets under  members' skin more than messages that appear to be blatant spam.

6. Be subtle. Don't overlink. Many marketers embed their entire message  with URLs to whatever page they're trying to drive traffic to. Less is  more here. Some sites even have rules about not allowing links in the  body copy of a post, but keeping them only in the auto signature field  where your username is.

Links should be relevant to the post (such as a  great article that you want to share with members-then enclose the  link so they can read for themselves). Use links sparingly.

7. Be balanced. Mix up your messages. Don't just go into a site and start  spamming away with your marketing messages. Go in. Hang out for a  few weeks. Get to really know the members and the site. See which  areas of the site have topics and discussions that vibe with you. Mix up your posts.

Find balance with the editorial and marketing messages  you're posting. The idea is to provide value and engage. If you overmarket,  it will be transparent, and you'll be labeled a "shill." That will affect  your credibility with other members.

8. Be informative. Don’t limit your article uploads or links to your own publication. Be aware of what’s happening in your area of interest. Be able to have intelligent discussions about different news, events, and publications under your subject matter.

If you see other related articles that you think members would find interesting even material from other publishers share the knowledge. After all, that’s ultimately what social media is about.


9. Be personable. Develop relationships with the community on both a “friend” and an expert level for your area of specialty. Let your personality and credentials shine through with the information you share. Offer free expert advice. Share funny stories. Have witty discussions. Start to truly develop a memorable presence and bond with the community.

10. Be respectful. Don’t spam your fellow members. Many social communities (such as Facebook and LinkedIn) post user email addresses on their Profile page. This leads to a flurry of unsolicited emails to the unsuspecting user from social networking barracudas that use this personal information for their own self-serving purposes. 

Remember, just because an email is posted on a user’s profile page doesn’t mean that person opted in to receive solicitations, promotions, or similar email communications. Sending unwanted and unsolicited emails is spam, plain and simple. Don’t exploit community members’ personal information.

source: Content is Cash

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