Small businesses and their relationship with social sites


Social sites for Small Business: Small businesses have long had an advantage in the social networking sites or  social media space. They are traditionally much closer to their customers and have become used to developing relationships and handling feedback at a personal level.

 Small businesses and their relationship with social sites: Social sites for Small Business Social media is simply another tool in the small business arsenal and allows the businesses to do what they have already been doing in a more organized, trackable, and measurable way.

how a small business can use social networking sites to help grow their company ?
It might not come as a surprise to a small business who becomes “Mayor” of its location, it might surprise that business to learn who the other regulars are that are sharing the location with others and what types of comments they are making about that location. It is the sharing aspect that many venues overlook.

As the term implies, if users share their location, they must be sharing it with someone. In fact, in the case of social location sharing tools, users are likely to be sharing it with a lot of someones (via the user’s personal network many of whom live in the same geographic location).

The simple act of sharing a location, without even adding a comment, validates that location among the user’s network.

It seems that Small businesses often join, or come together to form organizations to advocate for their causes or to achieve economies of scale that larger businesses benefit from, such as the opportunity to buy cheaper health insurance in bulk.

That small businesses receive much attention Of governments and international organizations,Through for government grants for small businesses, It represents maintain and strengthen the nation's economy by enabling the establishment and viability of small businesses and by assisting in the economic recovery of communities after disasters.

Getting on the radar is incredibly important for any small business.  Most do not have the budget for advertising campaigns, and when they do it tends toward the mass communication type, such as Yellow pages, local newspapers, and perhaps radio.

What is more powerful is word of mouth.  The referral to their business by a satisfied customer has long been the way most small businesses grow.

But the biggest challenge in terms of marketing, being a part of the consideration phase of the purchase decision cycle is essential to being chosen as a vendor.  People have to know you exist first (brand awareness) before they can consider you.

To be considered, they must attach some value to the business-something must prompt them to increase their value judgment of the business (brand elevation).  When this occurs the potential customer can then place the business into the consideration phase, which is what ultimately leads to sales..

Social location sharing achieves brand awareness and elevation for the small business in a way that is not possible at the same price point for many other communication channels.  In many cases, it is happening without the business even knowing, just as it the creation of these social location sharing tools, through word of mouth,

You learn how you can get marketing ideas for small businesses, Through reading and watch some online businesses, In the United States of America, that The Small Business Administration Powered significantly, see http://www.sba.gov/
Or search for the following words:
  • "government grants for small businesses" 
  • "government grants for new small businesses" 
  • "credit cards for small businesses" 
  • "cost saving ideas for small businesses" 
  • "websites for small businesses" 
  • "display shelving ideas for small businesses" .

And many of the important things that must be followed up

To be able to Find a professional manner! Read the following article ( A Search for Market Research in the Food Industry )

However, social media in general, and social location sharing tools in particular, allow the business owner to become aware of these conversations and, time permitting, even join them.

All other forms of awareness and elevation activity undertaken by small businesses lack the feedback that social media in general and social location sharing in particular give access to. Although having lots of Twitter followers is nice, it is ultimately just that.

A service call business providing air conditioning services for homes or businesses could have technicians use Foursquare to check in at each call. Using a heat map service, they can then see exactly which part of town their most frequent calls are from, and more importantly which part of town they are not getting calls from.

This would allow them to make very targeted marketing efforts instead of simply blanketing the city with their message. If doing so achieves nothing else, it helps reduce the cost of materials and the time distributing them, depending on how they are acquiring new business.

Even if they don’t decide to go after this area of town, they can at least get a sense of where their best customers are and the ones that give them only occasional business.

Again this information aids the business in building greater affinity with customers when combined with other information that the business already has.

Previously, this type of technique would have been cost prohibitive for most types of small business.

However, with free tools like this, small businesses are able to compete with much more sophisticated software used by larger companies.

Now instead of wondering where their next customer is coming from, they can specifically market to an area that is currently not using their service and may not be aware that their company exists. Social location sharing for this type of company just became more than a game.

Again, this is all a part of the brand awareness, brand elevation, consideration, purchase paradigm that larger companies operate on all the time but that many small businesses have previously not had the tools to use or even the knowledge to implement.

Comments

  1. Great points. The internet has allowed small businesses to compete with larger business in marketing and advertising, even though they don't have the resources of those bigger companies. With so many free SEO services out there, the playing field is even in terms of being able to effectively target your market. Thanks!

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  2. Great information. Social networking sites have allowed small businesses to increase their awareness through the internet without paying crazy amounts of money that they don't have for marketing and advertising. Apex helps small businesses get Small Business Mortgages that are right for them.

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  3. YOU'RE INTERESTED IN LEARNING HOW TO USE SOCIAL MEDIA TO GROW YOUR SALES AND REVENUE. THAT'S GOOD. BUT BEFORE WE DIVE INTO THE SPECIFICS OF MAKING MONEY WITH SOCIAL MEDIA, WE NEED TO TALK ABOUT THE LANGUAGE OF SOCIAL MEDIA. AFTER ALL, THE STARTING POINT OF ANY GOOD CONVERSATION IS LANGUAGE, RIGHT?

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