Effective communication skills and marketing

Steps improve sales marketing skills - Marketing skills Or the sense of more accurate ( Basic skills of marketing via the Internet )  web marketing is just traditional marketing done online, what skills do you need to do your online marketing? Well, the most important thing you need to know is that marketing online requires the same basic skills you use for traditional marketing. Marketing is marketing, after all, and key marketing skills are necessary no matter what type of marketing you’re doing.

 sales marketing skills.

So don’t worry all that stuff you learned in b-school still applies. It is essential that we know that marketing people and their skills is the one thing that competitor organizations cannot imitate there are some skills that are more necessary than others when marketing online.

And there are some new skills you need to master because what you do online differs somewhat from what you do in traditional media.

So let’s look at those marketing skills most important to web marketers. And don’t worry if you aren’t equally proficient in each.

Research Skills

Learning about who your customers are, what they do, and why they do what they do is essential no matter what type of marketing you do.

It’s also important to know what your competitors are up to and to understand a little bit about the dynamics of your particular market and employment skills and needs in the job market research. Getting smart about all this stuff requires research.

Planning Skills

planning skills is essential because it allows for precision work which is important for the business that prepares for changes which will have a big impact on the business, Research helps you decide what to do.

Planning skills help you determine how to do it. when it comes to web marketing, there’s a lot of planning involved. email campaign, designing a new website, optimizing that website for search engines, creating both pay-per-click and web display ads, recording a series of podcasts, running a company blog,recording a series of videos, courting the attention of other bloggers and webmasters, putting up pages on (and participating in) MySpace and Facebook.

Budgeting Skills

Concurrent with all that planning is budgeting deciding how much money you spend on which components of your plan. Just because you have more marketing activities available doesn't mean you get a correspondingly larger budget to play with. A lot of budgeting for web marketers is about determining how to slice up the pie.

Project Management Skills

after you do all your planning and budgeting, you get to run all those myriad projects you planned. That’s a lot of balls to keep in the air and, as I mentioned earlier, most of them just keep bouncing, bouncing, bouncing with no set end in sight.

management of a project involves different aspects and needs the project manager to have diverse skills in resource management mainly financial and human resources, It is essential Keeping all your online projects straight and coordinated will tax even the most organized marketer out there. If you yourself aren't that organized or detail-oriented, you’ll want to hire someone who is.

Copy writing Skills

When it comes to web marketing, there’s a lot of copy needed. Your website needs content, as does your blog, as do all your ads and emails and Twitter posts.

Analytical Skills

You also need to analyze the performance of all the online marketing you do. How do you know when something is working and when it’s not? How do you know which activity is delivering the most bang for the buck?

When your budget is tight, how do you know which activities to keep and which to slice? achievement in this area of study gives in-depth to the quality of the work you produce and assists to obtain analytical skills, It’s all about developing analytical skills.

Communications Skills

This one is kind of obvious, unless you think that nobody really communicates face-to-face online. Well, effective communications skills not all communication is face-to-face, but every tweet you make, every email you send, every comment you contribute in an online forum is a form of communication.

Technical Skills

Most of the skills we've been discussing have analogs in the non digital world. But there’s one new set of skills you’ll need to master when you go online, which fall under the general heading of “technical” skills. What kinds of tech skills are we talking about? It all depends on the kind of support you have; the smaller your team, the more likely you’ll need to get your hands dirty in the technical area.

Getting your hands dirty might mean mastering search engine optimization techniques. It might mean learning basic HTML coding. It might mean figuring out how to create a blog and make blog posts. It might even mean getting familiar with audio and video production techniques.

All these technical skills are necessary because just about everything you do online is made possible by one or another technology. Yes, you still have to put together marketing plans and write copy and such, but then those things you do get plugged into the proper technological framework to make their way onto the Internet.

If you don’t do the technical work, you’ll have to hire someone else to do it for you. (And even if you hire it out, it’s still good to know a little bit about what’s going on so you can communicate what you want to those doing the work.)

Comments

  1. Great post. I think many people think that they need to completely change the way they think about marketing when they move to the online world. But like you said, all the skills translate and things are done the same way. The technical aspect and SEO are really the only things that are different between on-line and off-line marketing. Thanks!

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  2. Great post and I agree with Topher. Marketing is marketing no matter what medium you are doing it on. The only difference is in online marketing it's fairly easy to learn the tools of the trade, while with traditional marketing, you're almost always forced to hire an outside agency to do the work. However, it's not a bad idea to hire an seo agency to do it for you because they can dedicate the time necessary to execute a successful seo campaign

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