Social Media Marketing

 Social Media Marketing: Social sites and their impact on marketing Social sites and their impact on marketing; from wikipedia : Social media marketing is an addition to personal, small business, corporate, and non-profit organizations' integrated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets.
Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion.

Increasingly, viral marketing campaigns are also grouped into integrated  marketing communications.

Today, we have witnessed a new development on the scene, the emergence of Google Plus is available to all, on the other developments Facebook the recently announced, In today's F8 developer conference , Facebook unveiled some major platform changes that will profoundly affect how we use and interact with the site.

In his keynote, M, Z, said that Facebook's job is to "make it the best way to express who you are." And with a company whose vision is to make the world more open and connected, it's absolutely essential to make it feel like a place you prefer to spend time.

However, the growth of social media has impacted the way organizations communicate.  With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

I do not want to talk about this subject, so do not go away, But new applications include:
    • Frictionless experiences
    • Real time serendipity
    • Finding patterns.
Back to the topic >>>
The phenomenon of the social media networking revolution was largely ignored by businesses, until marketing managers started waking up to the outstanding power of the entire network.

In marketing terms, the networking flurry can best be described as a word-of-mouth advertising system that can drive any product to achieve its tipping point, faster and more effectively than ever before.

HR managers are now turning to social media as a way of establishing a talent pool for recruitment.

What exactly is the Facebook Frenzy?
With all types of networking sites, you are guaranteed to find someone somewhere who has an opinion on something!

The biggest sites are Facebook Twitter, Tumblr and LinkdIn, as well as the exciting new Google which is an important resource for every business owner and HR manager.

The power of these sites cannot be overemphasized in the world of internet marketing and recruitment software and the competitive race to increase visibility on the big search engines.

It is not enough to just assume that a website is going to attract enough attention to a product or service.

The advantage of establishing an online presence with networking sites is that one is able to actively drive traffic towards the website, where the selling process can be completed.

Social networking has changed the way that many marketing managers view the AIDA formula.  Social networking sites are able to perform large-scale functions in creating awareness and stimulating interest in products and services.

Social Media for HR Solutions?

  • It provides an increased viewing platform for your business as a premium employer.  Think of it as having a shop window in every home in the world.  When you start to gauge the potential of social networking, you'll understand the importance to your business.
  • It increases the visibility of any brand on a global scale.  If you get people talking about it, then the interest will be stimulated in the company.  If enough people talk about it then the potential for developing an effective talent pool is limitless.
  • The value lies in the personal touch.  When you are encouraged to do something or view something by your network of friends, family and business associates, it is like having a personal endorsement.  Nothing will ever eclipse the power of word-of-mouth marketing and advertising.  Social media sites have just brought that power into the technological world of the internet.
  • Post your vacant positions of your social media sites.  Encourage people to submit a CV so that you have a pool of people that you can call on when you need them.  Use social media to showcase the company.  This has a knock on effect that grows exponentially in a very short period.
  • Always include a joint venture style of marketing when you use business social media networking.  Cross-linking is one of the best ways to make use of the social network sites, as each 'tweet', 'like' or blog that is written about a website or product will drive even more people to the site.

Don't let the recruitment and marketing potential of business social media networking pass you by.  It's just a 'tweet' away from being a miracle.

Author : Belinda Anderton .
Source : & wikipedia

Passionate about business and recruitment.  Belinda brings news and views on recuitment software and technology in HR to the world of HR.  For solutions on HR software

Updated on 23 September


  1. Thanks so much for the great information. I always love to read more about social media and marketing.
    I have my own site. I hope to offer tips as well. Thank you.

  2. Social networking sites such as Facebook and MySpace have become the party lines of this young century. They are inviting and intriguing and a powerful communication tool. Learning how to use them wisely for marketing can increase your business profile.

    social media for churches

  3. Stephanie P :
    Thank you for your comment, I hope to follow this blog. Will devote some of the articles in this regard.Thank you

    kuan :
    I share your opinion on this


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